The Hungarian team has just conducted a promotion at Tesco, the largest supermarket chain in Europe, that has fostered further exposure to Perdix. The products were displayed in both leaflets and gondolas in 80 Tesco hypermarkets and 27 supermarkets.
"Tesco is the largest retailing chain in Hungary and plays a leading role in the entire Central Europe. Through that promotion, Perdix conducted a strong campaign to increase awareness among its partners and consumers", explains Tamás Tökey, comercial Manager for Central and Eastern Europe.
That action is one of the many trade marketing efforts that will be conducted in this country to show the strength of Plusfood in Europe and to establish teh Perdix brand.

Did you know?
Tesco is the largest supermarket chain in the United Kingdom, and is present in 12 other markets in Europe, Asia and North America?